Driving EV Growth Through Sales, Finance & Market Expansion.
A structured business-development platform connecting EV OEMs, finance partners, dealers, distributors and customers to accelerate market access, financing and retail conversion.
A structured bridge across the EV ecosystem.
The company works as a bridge between EV OEMs, Finance Partners, Dealers, Distributors and Customers, enabling a structured ecosystem for sales growth, financing access, market expansion and business partnerships.
EV Market Development
Building and expanding E-Rickshaw, Loader and E-Two-Wheeler business opportunities.
Finance Ecosystem
Connecting customers, dealers and OEMs with suitable NBFCs and financing partners.
Strategic Partnerships
Supporting business expansion through dealer, distributor, financier and stakeholder relationships.
From market activation to conversion.
Business & Commercial Vehicle Finance
Structured support across the commercial cycle.
Customer & Dealer Finance Facilitation
Structured support across the commercial cycle.
NBFC / Financier Liaisoning
Structured support across the commercial cycle.
Dealer & Distributor Network Development
Structured support across the commercial cycle.
EV Market Expansion & Business Development
Structured support across the commercial cycle.
Sales & Marketing Support
Structured support across the commercial cycle.
Local Business & Government Liaisoning
Structured support across the commercial cycle.
Customer Lead Generation & Conversion
Structured support across the commercial cycle.
Strategic Partnership Development
Structured support across the commercial cycle.
From market identification to business expansion.
Market Identification → Dealer Development → Finance Tie-up → Lead Generation → Sales Conversion → Customer Finance → Business Expansion.
Business development and market expansion leadership.
Mr. Rajesh Bharadwaj
Leads business development, EV market expansion and strategic growth initiatives with decade experience in finance and NBFC.
Focus: EV business development, strategic partnerships, financier relationships, dealer/distributor development, sales growth and business strategy.
Mrs. Preeti Pal Kaur
M.Sc. in Mathematics – B.Ed. Brings a strong analytical, structured and process-oriented approach to business management.
Mr. Gurdeep Singh
Engineering background. Responsible for business development, market expansion and strategic partnerships, with focus on EV ecosystem development, dealer network expansion and business growth.
Building EV Markets Through Sales, Finance & Strategic Partnerships.
What the supplied sales data shows.
Historical sales, monthly momentum and market footprint provide the basis for business planning.
Sales transformation
Sales increased from 1,184 units in 2020 to 2,385 in 2021, 5,917 in 2022 and 10,680 in 2023. The supplied data then shows a correction in 2024–25 and a stronger Jan–Sep 2026 run-rate versus the corresponding 2025 period.
Market footprint
For the supplied Q1 three-wheeler data, total Allfine sales are 842 units against TIV of 68,225, giving 1.23% overall market share. Punjab is shown at 2.62%.
Priority market opportunity
For Apr–Sep EV two-wheeler sales in the supplied data, Uttar Pradesh and Madhya Pradesh represent the largest stated market shares, followed by Delhi, Bihar and Punjab.
Executive storyline
A data-led view of Allfine's sales journey before and after the 2022 marketing initiative.
2020–21 · Foundation phase
Sales moved from 1,184 to 2,385 units, establishing the pre-2022 baseline.
2022 · Marketing activation
Just Click Financial Services initiated marketing/business-development support; annual sales reached 5,917 units.
2023 · Acceleration
Sales reached 10,680 units — the highest annual figure in the supplied series.
2024–26 · Rebuild & recovery
The data shows a correction after 2023, followed by a stronger 2026 Jan–Sep run-rate versus Jan–Sep 2025.
Annual Sales Growth Trend
Total units sold by year — supplied figures unchanged.
Marketing initiative & sales inflection.
What the numbers show
- Sales more than doubled from 2021 to 2022 (+148.1%).
- The 2022 monthly run-rate moved into a substantially higher band, with 695 units in September and 773 in December.
- By 2023, annual sales reached 10,680 units, 80.5% above 2022.
2020–September 2026
Blank 2026 months remain blank as supplied.
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 159 | 151 | 139 | 7 | 29 | 66 | 84 | 84 | 106 | 87 | 115 | 157 |
| 2021 | 141 | 197 | 184 | 118 | 39 | 111 | 201 | 215 | 216 | 251 | 277 | 435 |
| 2022 | 343 | 287 | 422 | 339 | 452 | 410 | 454 | 449 | 695 | 638 | 655 | 773 |
| 2023 | 671 | 648 | 852 | 667 | 830 | 896 | 1,008 | 963 | 1,141 | 1,097 | 949 | 958 |
| 2024 | 882 | 868 | 827 | 767 | 841 | 812 | 1,123 | 1,064 | 772 | 706 | 273 | 235 |
| 2025 | 202 | 136 | 190 | 197 | 130 | 203 | 220 | 228 | 170 | 339 | 288 | 253 |
| 2026 | 195 | 214 | 232 | 244 | 232 | 282 | 317 | 282 | 264 |
The sales growth engine.
Market activation, dealer reach, finance access, conversion support and feedback worked as one commercial system.
Local outreach & lead generation
Increased customer visibility.
Dealer & distributor engagement
Expanded market access.
NBFC coordination
Reduced friction between interest and purchase.
Sales campaigns & engagement
Helped move leads to retail.
Monthly tracking
Enabled corrective action through market feedback.
Reading the trend.
- 2023 reached the series high at 10,680 units.
- 2024 remained at 9,170 units, despite a sharp decline in Nov–Dec.
- 2025 recorded 2,556 units.
- 2026 Jan–Sep reached 2,262 units — 35.0% vs Jan–Sep 2025.
January–September comparison.
EV three-wheeler footprint.
| State | TIV Q1-26-27 | Q1 Allfine Sale | Market Share |
|---|---|---|---|
| Bihar | 13,491 | 236 | 1.75% |
| Delhi | 1,304 | 15 | 1.15% |
| Jharkhand | 3,396 | 62 | 1.83% |
| Madhya Pradesh | 2,993 | 54 | 1.80% |
| Punjab | 3,736 | 98 | 2.62% |
| Uttar Pradesh | 43,305 | 377 | 0.87% |
| TOTAL | 68,225 | 842 | 1.23% |
State-prioritized, finance-led dealer expansion.
Two-Wheeler EV presence through a state-prioritized, finance-led dealer expansion strategy.
| Priority / State | Apr–Sep Sales | Avg. Monthly | Share | Opportunity |
|---|---|---|---|---|
| 1. Uttar Pradesh | 84,460 | 14,077 | 36.8% | VERY HIGH |
| 2. Madhya Pradesh | 65,490 | 10,915 | 28.6% | VERY HIGH |
| 3. Delhi | 30,635 | 5,106 | 13.4% | HIGH |
| 4. Bihar | 21,427 | 3,571 | 9.3% | HIGH |
| 5. Punjab | 17,922 | 2,987 | 7.8% | HIGH |
| 6. Jharkhand | 8,560 | 1,427 | 3.7% | EMERGING |
| 7. Chandigarh | 716 | 119 | 0.3% | NICHE / STRATEGIC |
| TOTAL · 7 States | 2,29,210 | — | 100% |
Growth priorities for the next phase.
The supplied presentation defines the growth framework; specific numeric future targets are not provided, so this section presents the operating target areas without inventing figures.
Expand priority markets
Strengthen presence in the identified high-volume states and build focused market coverage.
Grow dealer & distributor network
Increase channel reach through structured dealer activation and distributor engagement.
Increase finance access
Build stronger NBFC and financier relationships to support customer and dealer conversion.
Improve lead-to-retail conversion
Combine lead generation, customer engagement and sales campaigns to support retail growth.
Track performance monthly
Use monthly sales, market and feedback data for corrective action and management review.
Build sustainable growth
Align market expansion, finance facilitation and channel development into one repeatable commercial system.
Positioning of the initiative from 2022 onward.
Market Activation
Dealer / market outreach, local lead generation and brand visibility.
Sales Enhancement
Sales campaigns, customer engagement and conversion support.
Finance Ecosystem
Financing facilitation and lender / dealer coordination to improve retail conversion.
Network Expansion
Dealer/distributor engagement and market coverage to support scalable sales.
Performance Monitoring
Monthly sales tracking, market feedback and corrective action.
Sales transformation at a glance.
Headline metrics for a business / partnership presentation.
| Period | Sales | YoY Change | Management Read-out |
|---|---|---|---|
| 2020 | 1,184 | — | Pre-initiative baseline |
| 2021 | 2,385 | +101.4% | Pre-initiative growth |
| 2022 | 5,917 | +148.1% | Marketing initiative begins |
| 2023 | 10,680 | +80.5% | Peak annual scale |
| 2026 Jan–Sep | 2,262 | +35.0% vs Jan–Sep 2025 | Recovery visible |
2020 → 2026 sales journey.
Just Click Financial Services' role from 2022 onward can be presented as a structured marketing, sales-enablement and market-expansion initiative supporting Allfine's retail growth.